In the cutthroat world of fashion, those who survive are rolling out direct-to-consumer and shoppable video sales strategies.
Read MoreWe're all a little social media obsessed. But for some entrepreneurial It-Girls, tweeting, posting, 'gramming, and snapping became more than a hobby.
Wielding power over lip color, hotel bookings, what to wear, and where to eat, these ladies found a way to convert followers to consumers, and social media prowess into legitimate businesses. Here's how did they did it.
Natalie Zfat knows a thing or two about social media. In six years she has launched not one, but two companies, serving a client roster that includes big names like Dell, Amex, Levi’s, and Food Network—all of whom have hired her to write, create videos, and host events.
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Tracking outfits on social media is hopeless; Instagram is too public and scattered, and other fashion apps are outdated or way too focused on spending more money. Enter Cloth.
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