Online Lenders Woo Millennials and Homebuyers

As marketplace lending reaches a tipping point, the biggest companies must figure out how to differentiate themselves. Upstart has hired an Uber marketing alum to target more millennial borrowers.
Its credit approvals process considers academic records and future earning power. Also, SoFi is originating $50 million per month in online home loans, challenging the traditionally paper-intensive and slow mortgage process.

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