In the cutthroat world of fashion, those who survive are rolling out direct-to-consumer and shoppable video sales strategies.Read More
We're all a little social media obsessed. But for some entrepreneurial It-Girls, tweeting, posting, 'gramming, and snapping became more than a hobby.
Wielding power over lip color, hotel bookings, what to wear, and where to eat, these ladies found a way to convert followers to consumers, and social media prowess into legitimate businesses. Here's how did they did it.