7 Financial Stats Every CEO Should Know Before Making a Deal

As a CEO, there’s nothing worse than going blank like a Bambi in the headlights when a potential investor or advisor asks a question for which you don’t know the answer.

For weeks and perhaps months, high-level deal representatives have been anticipating this meeting, to get a feel for you and the business, and to determine whether you deserve funding or the opportunity to join forces with a complementary company.

Not only should you know your stuff, but you should know it so well that they’re the ones running to schedule the next meeting.